Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most worthy business asset. There is a misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise whether to register a signature. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from via your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description for this business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that enterprise produces is correctly classified into one of the 45 separate categories available.

It is important to focus on that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect organization and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark objection reply filing online. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for the range of goods and services requested for under the application.